Fearless Group Projects
My Baby Way
In charge of mybabyway.com, a web series that maps the journey of expecting parents from pregnancy through early parenthood. With minimal media spend and influencer outreach, the project has reached over 20K users in one year and 13K followers on Facebook.
-
Helped produce, shoot, and edit the series from concept to final episode.
-
Maintain website and regularly upload content (80 episodes online and 100 more in the pipeline).
-
Main point of contact for participating parents and freelancing videographers, editors, and other third parties.
-
Led the marketing planning: developing weekly content schedules and distribution across social media platforms (Facebook, Instagram, Twitter) and event partnerships.
-
Conduct weekly analysis of campaign KPIs and apply learnings to optimize impact.
Bennington College
Assisted in the documentary feature, 'Freshman Year', for Bennington College following 6 students in their first year of college. See a student profile video here.
-
Provided administrator support to the Producer: created production schedule, call sheets, budgets, statement of work, etc.
-
Over one year of filming, offered creative direction including suggestions to elevate visual storytelling and assisting the production process from on-site assistance, coordination to media management.
-
During post-production, worked alongside Producer and Editor to establish storyboard, ways to improve content, supported editing process: log footage, assemble string-outs, create sizzles, shorts, etc.
-
Liaised between external coordinators and in-house production executives on project status, objectives, and timelines.
Commercial Projects
-
888 Casino - See here.
-
Creatively manipulated three 30s broadcast ads and edited them to 15s digital spots.
-
Developed the video assets for the ads.
-
-
Pala Casino - See here.
-
Assisted in the production of a 30s broadcast commercial for Pala Bingo.
-
Responsible for slating and delivering spots for broadcasts.
-
Fearless Group Website