Resume
2022 - 2024
Learning Content Production Manager
Babbel | Berlin, Germany
Spearheaded the end-to-end production of educational media, including podcasts, by defining project requirements, creating resource-driven project plans, briefing stakeholders, and managing scope, schedule, and budget.
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Streamlined production processes by developing ClickUp templates and guidelines, reducing manual effort, and centralising project communication.
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Designed & optimised cross-functional workflows, collaborating with B2B, Live, and US content teams to deliver tailored podcasts for diverse user groups.
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Managed freelance talent pool, including contract setup, model releases, and salary benchmarking for audio producers and content creators, ensuring fair rates and cost efficiency.
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Leveraged Amplitude to measure performance metrics, analyse user insights, and support data-driven decision-making for content strategy.
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Partnered with Quality, Product, and Marketing teams to identify challenges, resolve roadblocks, and drive successful user engagement experiments.
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Represented Babbel by presenting at PodFest Berlin 2023 on Streamline Podcast Production (Workflows, Tools, & DE&I Insights), sharing best practice and industry insights.
2018 - 2022
Senior Manager - Video & Creative Strategy
Social Beat | Chennai, India
Led end-to-end digital video strategy and execution for brands across industries, delivering insight-driven solutions that drove measurable results. Managed a diverse team of scriptwriters, editors, designers, & project managers, fostering collaboration and high performance.
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Pitched & secured new business by developing creative strategies & project plans aligned with client objectives.
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Conceptualised, executed, & optimised ad creatives for influencer & performance campaigns, to exceed KPIs.
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Delivered video campaigns for Social Beat and influencer.in, enhancing brand visibility and engagement.
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Set team goals & KPIs, conducted performance reviews, & tailored feedback for individual & team growth.
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Implemented Asana and Trello to streamline project delegation, team coordination, & reduce bottlenecks.
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Achieved Manager NPS (Net Promoter Score) of 71 (2020) and 67 (2022), reflecting strong leadership and satisfaction.
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Delivered exceptional results for clients, including:
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Sundaram Mutual Fund’s YouTube Masthead Video: 28M views, 651% increase in website traffic, 5x growth in digitally assisted sales.
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Dr. Reddy’s Celevida Product Launch: 3.1M video views and 3x ROI for e-commerce.
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Bewakoof’s Shopping Ads: 4x return on ad spend and 9000 conversions in 30 days.
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KhataBook: Ranked #1 on Google Play Store with 10M app installs and high user retention.
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Malabar’s Thumbstopper Videos: 45% increase in completion rates, 50% reduction in cost per store.
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Award-winning campaigns:
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Tata Cliq - #YouMadeItCliq Campaign (6.4M+ impressions, 270K+ engagements, 350K+ video views, 4.9K+ filter captures)
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CIDCA | Online Video - Short Form (180S or less) | July 2021
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Afaqs! | Best Long Form Video (More Than 30s) | June 2021
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Shark Awards | Best Small Budget Marketing Campaign - Bronze | Oct 2020
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Swiggy - Starhunt Campaign (1500+ videos were uploaded on TikTok, 44M+ views on TikTok for #SwiggyStarHunt)
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Foxglove Awards | National for Best Digital Brand Video - Gold | Sept 2020
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Social Beat - Road Safety Campaign (Increased subscribers and engagement on YouTube & Instagram)
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Talentrack Awards | Best Digital Content, Social Cause, NGO | June 2020
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Foxglove Awards | Best Use of Video for CSR | Oct 2019
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Maddies Awards | Best Digital Public Service | March 2019
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Tata Mutual Fund - Say #NoToKatauti Campaign (5M interactions, 7.7K leads, 3.9M video views, 38.1% ad recall, 216.2% lift in brand interest)
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Foxglove Awards | Best Service Launch Campaign of the Year | Oct 2019
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Indian Terrain - #CutFromTheSameCloth Women's Day Campaign (Increased Instagram followers & engagement)
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Content Marketing Summit Asia | Best Use of Video Content | June 2022
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Kauvery Hospital - #ThalaFilm (Ad films featuring brand ambassador, Indian cricketer MS Dhoni)
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Agency Reporter Front Benchers | Social Media - Gold | July 2022
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Marketers' Excellence Award | Best Digital Brand Video (Single) | July 2022
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2015 - 2018
Production Lead
The Fearless Group | New York, NY
Produced high-quality video content for digital clients, including MetLife, AmTrust, Catalent, 888Casino, and Pala Casino, delivering shorts, teasers, and social media assets that aligned with brand objectives.
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Managed client relationships with WYRZ, Alfred Angelo, and freelancers, ensuring timely delivering of creative assets and transparent communication on project timelines, deliverables, and risks.
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Supported new business development by executing video projects for clients such as CarID, Don Julio, and Wonderbrow, contributing to client acquisition and retention.
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Led “My Baby Way” web series, a creative and strategic initiative documenting the journey of expecting parents from pregnancy to early parenthood.
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Grew the series to over 20K users and 13K Facebook followers within one year through minimal spending and targeted influencer outreach.
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Managed website content, uploaded 80 episodes, and spearheaded marketing efforts, including content scheduling, social media distribution, and event partnerships.
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Conducted weekly KPI analysis and optimised content to drive engagement and performance.
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Contributed to the docu-feature “Freshman Year” for Bennington College, following 6 first year students.
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Provided creative direction to enhance visual storytelling and supported production processes.
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Collaborated with the Producer and Editor during post-production, including logging footage, assembling string-outs, and creating sizzle reels.
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Winter 2014
MTV360 Intern
Viacom | New York, NY
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Worked with the production team of “The Joking Off”, “Wild ‘n Out”, among others – provided logistical support and on-site assistance
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Brainstormed ideas and conducted research for existing programs (“Wild ‘n Out”, “Uncommon Sense with Charlamagne”) and shows in development (LogoTV fashion program with Bianca Del Rio, “Rate My Professor” project)
Fall 2014
Production Intern
SmartyPants | New York, NY
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Assisted Production Manager with executing shoots, doing background research, identifying press release. Projects included – “The Many Sad Fates of Mr. Toledano” (premiered at the Tribeca Film Festival, 2015), “Secret Life of Scientists”, Delta Airlines
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Assisted post-production team with archival research in finding and organizing image and video content
Summer 2014
Development & Production Intern
Jarrett Creative | New York, NY
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Gathered intelligence for TV reality shows in early development
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Transcribed episodes of their participate show, “The Haunting Of”
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Brainstormed new show ideas and created pitch decks for “Power Couples”, “Criminal Genius”, “Crazy Customers”
2013 - 2014
Office Assistant
New York University, Institute of Fine Arts | New York, NY
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Provided administrative and clerical support to the Financial Analyst and the Assistant to the Director for Administration and HR
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Delivered documents and financial transactions between the uptown and downtown offices
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Tracked and maintained inventory of office supplies
Summer 2011
Production Intern
H2O Productions | Chennai, India
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Gained field experience in production of a TV reality series, “Tamil Pesum Kadanayagi”, that aired on an Indian network channel, Raj TV
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Marketed series and attracted talent to in the show
2013 - 2015
New York University | Master’s Degree
MA Media, Culture, & Communication
Steinhardt School of Culture, Education, & Human Development
New York, NY
MCC Service Awards | Outstanding Service to the Department | 2015
2012 - 2013
Symbiosis Center | Diploma
Diploma in Creative Writing in English
Pune, India
2009 - 2012
MOP Vaishnav College for Women | Bachelor’s Degree
BSc Electronic Media
Chennai, India
Licenses & Certifications
Issued May 2025
Excel Basics for Data Analysis
IBM
Issued Feb 2025
Introduction to Data Analytics
IBM
Issued Aug 2024
Google Digital Marketing & E-Commerce Professional Certificate
Coursera
Issued Dec 2023
Leadership Communication for Maximum Impact: Storytelling
Northwestern University
Issued Nov 2023
Agile Project Management
Issued Feb 2022
Storytelling
Cannes Lions School
Issued May 2021
CD Plus - Women Leadership Program
Corporate Diva: Building Women Leaders
Skills
& Expertise
Techniques:
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Project Management
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Strategic & Creative Thinking
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Team Development
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Research & Analysis
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Detail-Oriented
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Time Management
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Problem-Solving
Tools & Software:
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Proficient in Project Management Tools (ClickUp, Asana, Trello, Miro, Frame.io)
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Proficient in Microsoft & Google Tools
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Intermediate knowledge of Adobe Creative Suite
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Intermediate knowledge of Confluence, Airtable, Jira, & Amplitude
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Intermediate knowledge of Hootsuite, Google Analytics, Google AdWords
Languages:
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ENGLISH | Bilingual / Native
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TAMIl | Native
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GERMAN | Conversational
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HINDI | Conversational
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KOREAN | Beginner